{"product_id":"incredi-curl-mascara-soft-black","title":"Incredi-curl Mascara - soft black","description":"\u003cp\u003eGet bold-as-e.l.f. curl and volume with this buildable volumizing and curling mascara that grips lashes for incredi-curl and long-lasting looks. The curved, dense bristle brush catches each lash to volumise, lift and set curl for major drama and an eye-opening effect. The formula is smudge-, flake- and clump-resistant for all-day wear.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Soft Black","offer_id":57668876894592,"sku":"85170","price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6175\/0470\/files\/85170_OpenA_V3_R.png?v=1777987145","url":"https:\/\/checkout.elfcosmetics.co.uk\/products\/incredi-curl-mascara-soft-black","provider":"e.l.f. Cosmetics - UK","version":"1.0","type":"link"}