{"title":"Men's Skincare Collection","description":"","products":[{"product_id":"holy-hydration-triple-bounce-serum","title":"Holy Hydration! Triple Bounce Serum","description":"\u003cp\u003eGet your bounce back and add an unparalleled boost of hydration to your skincare routine. This gel face serum is supercharged with 1.7% hyaluronic acid in 3 molecular weights (ultra-low, low, and high), plus squalane and niacinamide to help deliver maximum hydration and reveal fresh, plump, and supple skin. Ideal for quenching dry skin - your complexion will look and feel more hydrated. Can be used morning and evening on freshly cleansed skin.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":57668967989632,"sku":"57167","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6175\/0470\/files\/57167_CLOSED_R.png?v=1777987138"},{"product_id":"holy-hydration-hydro-gel-moisturizer","title":"Holy Hydration! 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Ideal for daily wear on all skin types, the silky gel texture absorbs into skin instantly and wears smoothly under makeup.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":57668976935296,"sku":"59905","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6175\/0470\/files\/59905_SCMOI_Closed_R.png?v=1777987124"},{"product_id":"plz-clarify-facial-oil-eu","title":"PLZ Clarify Facial Oil","description":"\u003cp\u003e\u003cstrong\u003eGreat for\u003c\/strong\u003e\u003cspan\u003e: Oily, dry, and combination skin\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGive stressed skin a moment of zen with this calming, non-comedogenic facial oil. Gentle enough for sensitive skin, this lightweight, non-drying formula is made with 2% BHA (aka salicylic acid) to help clarify clogged pores and reduce the appearance of blemishes for a bright-looking, even-toned complexion. The face oil quickly absorbs into the skin for a non-greasy feel and the green colour quickly disappears upon application.\u003c\/span\u003e\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":57668978409856,"sku":"57322EU","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6175\/0470\/files\/57322_Closed_v7_EU_R.avif?v=1779624736"},{"product_id":"holy-hydration-face-cream-spf-30","title":"Holy Hydration! Face Cream - SPF 30","description":"\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e Dry, Oily, Combination, and especially Dry Skin\u003c\/p\u003e\n\u003cp\u003eNourish, soften, and protect your skin with a powerful boost of hydration. Formulated with SPF 30 sunscreen, this daily moisturiser works to create a supple, bouncy complexion. The lightweight, non-greasy feeling formula of this daily SPF face cream easily absorbs into your skin for a smooth, super-soft feel.\u003c\/p\u003e\n\u003cp\u003e*In a consumer perception study\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":57668980015488,"sku":"81570EU","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6175\/0470\/files\/81570_CLOSED_v3_R.png?v=1777987123"},{"product_id":"holy-hydration-gel-yeah-moisturizer","title":"Holy Hydration! Gel-Yeah Moisturizer","description":"\u003cp\u003e\u003cstrong\u003eGreat for\u003c\/strong\u003e: Oily and Combination Skin\u003c\/p\u003e\n\u003cp\u003eThis skin-quenching, hydrating gel moisturiser features a lightweight, bouncy texture and contains allantoin plus prickly pear, giving you *all* the moisture without the heaviness of a rich face cream. The non-greasy texture formula absorbs into skin for soft, hydrated skin that is plumped the e.l.f. up.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":57668983128448,"sku":"57430","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6175\/0470\/files\/57430_Closed_R.png?v=1777987128"},{"product_id":"blemish-breakthrough-fighting-spot-gel-eu","title":"Blemish Breakthrough Fighting Spot Gel","description":"\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eOily skin Blemish-prone skin\u003c\/p\u003e\n\u003cp\u003eWhen unwanted blemishes just pop up, call a fast SOS with this roll-on blemish gel spot treatment. The dermatologist-tested formula is packed with blemish-fighting Salicylic Acid plus Aloe and Witch Hazel to quickly help reduce blemishes, soothe discomfort, plus prevent new blemishes. Up to three times a day, roll the treatment over any blemishes, blackheads, and breakout-prone areas to easily target blemishes (no dirty fingers needed!) so your skin is in the clear.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":57668993712512,"sku":"57250EU","price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6175\/0470\/files\/57250_Closed_EU_R.jpg?v=1779618320"},{"product_id":"suntouchable-invisi-stick-spf-50-eu","title":"Suntouchable Invisi-Stick SPF 50","description":"\u003cp\u003e\u003cstrong\u003eGreat for\u003c\/strong\u003e\u003cspan\u003e: Oily, dry and combination skin\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA sunscreen you'll want to stick with! This portable sunscreen stick delivers SPF 50 sun protection with a smooth formula that glides on completely clear on all skin tones for a natural finish (no white cast!). It's also infused with moisturising sunflower seed oil and soothing bisabolol.\u003c\/span\u003e\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":57669033820544,"sku":"57505EU","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6175\/0470\/files\/57505_OPENA_v1_EU_R.png?v=1779688880"},{"product_id":"holy-hydration-hydrating-serum","title":"Holy Hydration! Hydrating Serum","description":"\u003cp\u003eSame product, new look.\u003c\/p\u003e\n\u003cp\u003eDesigned to help strengthen the skin, this Hydrating Face Serum locks in moisture. The formula helps soothe and protect the skin with jojoba, aloe, vitamin E, grape, and shea butter for ultimate nourishment.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":57799993393536,"sku":"57015","price":13.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6175\/0470\/files\/57015_Closed_R.png?v=1777987122"},{"product_id":"blemish-breakthrough-calming-water-cream","title":"Blemish Breakthrough Calming Water Cream","description":"\u003cp\u003e\u003cstrong\u003eGreat for\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOily Skin\u003c\/li\u003e\n\u003cli\u003eBlemish-prone skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eThe ultimate face moisturiser for blemish-prone skin.This lightweight water-based moisturiser helps reduce current blemish, \u003c\/span\u003e\u003cspan\u003ePrevent new blemishes, helps control excess oil, and moisturise skin without making it look or feel greasy. \u003c\/span\u003e\u003cspan\u003eThe dermatologist-developed formula is supercharged with blemish-fighting ingredients like Salicylic Acid and Zinc PCA to help clarify clogged pores and help keep skin clear blemishes, plus soothing Niacinamide, Nacetyl Glucosamine, and Tranexamic Acid to hydrate, and even out skin tone. Use morning and evening for a well-moisturised, non-oily, and replenished complexion.\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"e.l.f. 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It harnesses the powers of our Triple Acid Complex plus Niacinamide to improve skin tone and texture while exfoliating and resurfacing the skin. Apply 3-5 drops in the evening on clean skin and wake up to improved skin tone and texture.\u003c\/p\u003e","brand":"e.l.f. Cosmetics - UK","offers":[{"title":"Regular 0.94 oz \/ 28 ml","offer_id":57669057741184,"sku":"57562EU","price":15.0,"currency_code":"GBP","in_stock":true},{"title":"Mini 0.14 oz \/ 4.2 ml","offer_id":57669057282432,"sku":"57567EU","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6175\/0470\/files\/57562_Closed_R.jpg?v=1778704507"},{"product_id":"holy-hydration-clean-freak-daily-cleanser","title":"Holy Hydration! Clean Freak Daily Cleanser","description":"\u003cp\u003e\u003cstrong\u003eGreat for\u003c\/strong\u003e: Dry, oily, combination and sensitive skin types\u003c\/p\u003e\n\u003cp\u003eReady to embrace your inner clean freak? This lightly foaming, gentle gel face wash will help you say bye to dry with a 1% hyaluronic acid complex that hydrates—even after rinsing—for skin that feels soft, comfy and clean as e.l.f. Add this to your daily clean routine to refresh skin and cleanse away dirt, oil and impurities.\u003c\/p\u003e","brand":"e.l.f. Cosmetics - UK","offers":[{"title":"Regular 5.5 oz \/ 162 mL","offer_id":57668977099136,"sku":"57422","price":11.0,"currency_code":"GBP","in_stock":true},{"title":"Mini 1 oz \/ 30 mL","offer_id":57668989583744,"sku":"57423","price":4.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6175\/0470\/files\/57422_Closed_V4_R_ca37f558-248d-4dcf-8231-7292f9ca1a24.png?v=1778704433"},{"product_id":"holy-hydration-daily-cleanser","title":"Holy Hydration! 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This creamy yet lightweight daily moisturiser is enriched with vitamins and antioxidants to renew your skin, lock in essential moisture, and reveal a naturally radiant complexion. Ideal for daily use, the formula absorbs easily to promote smoother, more supple skin that glows from within. Allure Best of Beauty Winner!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGreat For:\u003c\/strong\u003e All skin types\u003c\/p\u003e","brand":"e.l.f. 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